be authentic.
be you.
be undeniably you.
All of my blogger friends can relate… when we started our blogs, it is easy to be authentic. We are raw, very real, maybe share too much, and sometimes don’t make sense.
Then we get in a groove. We might always share all of our 4 reasons to ______, or we may share every recipe for our overnight oats. And then there’s sponsored posts — which are ahhhhmazing, so yes, we throw them in there.
And the ambassadorships. Ohhhhhh the ambassadorships. Some of my most awesome experiences and relationships I have come from working with companies that I am an ambassador for. I am so grateful that my blog has allowed me to work with them — because they’re amaze-balls.
Why am I sharing all of this?
Well. We grow. Our blogs grow. Opportunities arise. We get to highlight this product or showcase that service… And I know a few of you can relate, but sometimes getting a post done or meeting a deadline can feel like a job.
But hear me out. Us bloggers and social media influencers love what we do. But every now and then, a little reminder to remain your crazy, quirky self is welcomed. Maybe you’ve heard them before, but let’s run down a few ways to stay authentic on the interwebs.
show your quirk. show your weird. Of course there are posts where it is better to be more serious, but your readers follow you for you. And that includes your serious side AND your funny side.
choose your sponsored posts wisely. Although it is great to have a little sponsorship and receive some funds for your hard work — take a few things into consideration when you choose your sponsored posts. Would you want to read about ‘said’ product? Would you be entertained to learn more about it? Does the product/service fit your brand?
be real. be raw. be honest. Along with showing your quirk — be real, be raw, be honest. If you’re not having a good day, don’t cover it up (but don’t bring your readers down with you…). If you’re having a great day, share it dammit! If you are doing a review, be honest but professional. If you love a product but it’s out of your price range, well say that too. You catch my drift…show your polished side but don’t be afraid to show your messy side too.
don’t forget to #keepitreal. *my opinion* Don’t let every post be a sponsored post. I repeat… I would highly suggest spacing out your sponsored posts. #ad & #sponsored are great…but not for every.single.post. Now, if this is you, I don’t doubt your strategery, using your real voice, and making each post new & exciting. Just my suggestion.
use your own photos. If you are showcasing a sponsored post — show that you like it! Of course it is helpful for the product/brand/service when you show the love, plus it is easier when you use your own photos, but it is also more real for your readers when they see you with it!
For my bloggy friends, what’s your trick/hint/suggestion for remaining authentic?
